Dynamic pricing in hotels for corporate travelers continues to be a well-received cost-saving measure, according to a new study by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA). The study, Dynamic Hotel Pricing – Has Its Time Come?, sponsored by Hilton Worldwide, surveyed nearly 200 travel managers to understand why current adopters use the dynamic pricing model for lodging and why it has been slow to catch on with others.
The benefits of dynamic pricing, as described by travel managers using the pricing structure, include: