Making Hotel Loyalty Programs Work for You and Your Travel Program, sponsored by Hilton Worldwide, surveyed more than 200 U.S. Travel Managers revealing that even though loyalty programs are widely accepted by Travel Managers only one-third (36 percent) of them say they actively inform travelers of such programs. The study found the primary role loyalty programs play for Travel Managers is promoting compliance and driving greater volume to preferred hotels.
Highlights of the Full Report Include: