In the first-ever assessment of China’s Meeting, Incentive, Convention, & Exhibition (MICE) market, the GBTA Foundation found a total of 138.5 million domestic trips were taken for MICE purposes and MICE business travelers spent a total of $110 billion USD (¥680 billion CNY) during those trips in 2014. Nearly one-third (29 percent) of Chinese business travelers expect the number of MICE meetings they will attend to increase over the next year.
Highlights of the Full Report Include: