A Mobile Effect: Setting a Clear Mobile Travel Strategy | In Partnership with The Carlson Family Foundation

The study, A Mobile Effect: Setting a Clear Mobile Travel Strategy, looks not only at current and future adoption, but also explores apps that are already in place and recommends best practices for implementing a mobile travel strategy. Research found most organizations already have the technology and the willingness from travelers to embrace it, but need to take into account the organization’s culture and the travelers’ needs, as well as the organization’s goals.

Highlights of the Report Include:

  • Best practices for where to start with a mobile travel strategy
  • Ways to enable travel professionals to better serve both their travelers and the management of their programs
  • Implementing a mobile strategy