GBTA

Improving Hotel Programs in 2019

Travel buyers' top goals for 2019 include reducing program costs, increasing policy compliance, and increasing traveler satisfaction. However, according to research from the Global Business Travel Association (GBTA) in partnership with RoomIt by CWT, travel buyers are not always on the same page when it comes to accomplishing these goals. This research answers the question; How can hotel programs improve to align traveler behavior with travel policy? 

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