Dear All,

A couple of weeks back GBTA sent out a Membership Survey. And yes, I know, there are a lot of surveys going out all the time from all directions. However, this one is special in my opinion.

This is a survey about what value is there to you in a GBTA membership – and what is not. Your response will help guide GBTA to create the best possible membership content - even down to regions, countries, chapters, industries and so on.

For the record – it is a brief survey. I just timed it for myself and 3 minutes is all it took. Just 3 minutes - yet, it is so important …

So please take those couple of minutes, fill in the Membership Survey - and let your voice be heard ;v)


Thanks,

Jens Liltorp, CCTE
Direct Seat, Regional Europe, GBTA
Manager, Global Travel and Meetings LEO Pharma

Industry Spotlight

Nordic Business Travel Summit 2023
Navigating Constant Change

Congratulations on an amazing #NBTS2023!

GBTA France
Masterclass GBTA France
Registration Is open

4 July

The Masterclass, key event in the GBTA France calendar, is the meeting place for business travel and MICE professionals. Expert buyers, travel managers and suppliers, representing the travel and MICE value chain, will shed light on the industry and share their feedback on current issues.

See you on 4 July at Metafore Vincennes!

Webinar GBTA Italy
“Inclusive and transgenerational communication for Travel Professionals”

April 4th 10:00 AM – 11:00 AM CEST
Language: Italian

The webinar will illustrate how the way to communicate has changed in the recent years, how to communicate effectively with the different generations working in the company, how to reach the various internal and external stakeholders of the company and the importance of feedback.

Specifically, among the topics that will be touched upon:

• How to understand the target audience
• The centrality of the Content
• Why customize the message
• Generational cross-contamination
• The communication channels available
• How to listen to the audience to understand the effectiveness of the messages

GBTA Sustainability Summit
Build a Greener Future

June 13 | Washington, D.C.

The second Sustainability Event will bring together industry and policy leaders to outline concrete solutions to manage the environmental impact of business travel. This event will inform discussions at the GBTA U.S. Legislative Summit in the two days to follow, where attendees will advocate for policies that help finance and accelerate the green transition. Save by bundling your registration for these two important events.

DATES ANNOUNCED - APAC Conference
Save the Date
19 – 20 September in Singapore

The latest Check-In with Suzanne announced our 2023 conference dates for APAC: September 19-20 in Singapore. We'll be opening registration soon – so save the date! – and we hope to see many of you there from in-region, as well as those from further away who perhaps haven't connected with your teams in APAC in a while.

GBTA Europe Announces
New Advisory Board Members

We are delighted to announce that GBTA have further strengthened the GBTA Europe advisory board with the addition of two new members, expanding both the geographical, and industry representation on the board. Axel Mueller – Director EMEA & Global Accounts at Amadeus IT Group, based in France, and Martin Sapori - VP Sales Southern Europe for Accor, based in Italy will join the advisory board in April 2023.

“I'm delighted that Axel and Martin have agreed to join the advisory board, their wealth of industry knowledge, and European outlook will add valuable insights, ensuring we continue to build the industry's largest member-led organization, with the regional community building, learning, and advocacy the industry needs to continue to evolve and thrive,” said Ben Park, Chair of the GBTA Europe Advisory Board.

Education at GBTA Convention 2023
Breakout Sessions for All Levels of Professional Experience

Join us at GBTA Convention 2023 for breakout sessions covering topics that will keep you on top of the evolving business travel industry. There will be sessions for all levels of professional experience including:

• Fundamental – Content will be presented at a beginner level and focused on the understanding of a topic or issue.
• Applied – Content focus will be the application, comprehension and explanation of topics or issues.
• Strategic – High-level content that will be focused on innovation, change management and strategic in nature.

New GBTA Podcast

Preparing for the New World of Airline Retailing

Changes in airline distribution mean that corporate travel managers may soon no longer have access to the same fares and products as they are accustomed through their traditional channels. What this means to individual corporates will depend on which airline, TMC and OBT they are using. In this podcast three travel buyers will discuss how they are preparing for the evolution of airline distribution and what corporates can do to ensure that their travel program is NDC ready.

Tune in to listen to this discussion between our buyers: Ben Park, Chair of the GBTA Europe Advisory Board; Rita Visser, Director Global Travel Sourcing & GPO at Oracle; and Carlos Almendros, Global Procurement Service Leader (Travel) at Cisco.

What Is GBTA Ladders? Mentorship, Education and Industry Networking for You

Are you looking to join a top-talent community of the industry's rising stars and senior leaders, and to enhance your personal and professional career development? On this podcast, you'll hear from the Season 9 leadership team as they talk all things GBTA Ladders – from the program's key pillars of mentorship, networking and education, to the benefits to members and how you can get involved.

Tune in for an engaging conversation between our speakers and Ladders Leadership Co-Chairs: Alexandria Prejean Smith, Director, Marketing & Communications at BCD Travel; Lindsay Straub, Vice President, Sales, The BTN Group; and Grace Knowlton, Director, Global Travel & Expense, General Atlantic