Lessons From International CES And The Return Of Large Events
Everyone across the business travel industry is now talking about continued, and hopefully accelerated, recovery as we move through the pandemic. Meetings, events and conferences are a critical part of our industry. But they are also areas that have been significantly impacted by the pandemic, essentially putting the brakes on in-person gatherings and especially larger ones. So how has this sector been navigating so far and how are they getting ready for what’s next?
Our latest GBTA podcast provides insights from guest Kara Dickerson, VP of Strategic Relationships and Conferences for the Consumer Technology Association or (CTA). CTA owns and operates the International Consumer Electronics Show, or (CES), one of the largest annual trade shows in the world. In 2021, due to the pandemic, CES was held as an all-digital event. But in 2022, CES returned to its home in Las Vegas and welcomed more than 40,000 attendees from over 119 countries.
In this episode, Dickerson explains some overarching trends in the large meetings and events space, what went in to returning to in-person events, lessons learned and valuable advice for organizations as they start to get back into hosting larger events and conferences.
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