The GBTA Business Traveler Sentiment Index™, in partnership with RoomIt by CWT, aims to understand how business travelers feel about their travel experience and how those feelings affect their actual behaviors related to travel. The research identifies the key drivers of business traveler satisfaction while examining trip behaviors, experiences, preferences, and challenges. The study sets a baseline for measuring business traveler sentiment over the last twelve months and will assess how sentiment changes (if at all) on a quarterly basis.
To develop the Sentiment Index and assess feelings around business travel, an online survey was conducted among business travelers around the globe in North America, Europe, Asia-Pacific, and Latin America.
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