GBTA

Nearly Half of Travelers Feel Their Online Booking Tool Could Offer More Options 

 

Overseeing a corporate lodging program can prove to be especially challenging, given a shifting industry and landscape of technologies. Despite efforts to build the best possible lodging program, travel buyers still face issues of non-compliance and traveler dissatisfaction. This study explores gaps in perception of travel programs to determine how the travel experience impacts lodging program adoption.

Please fill out the form to download the report

I agree to receive communications from GBTA and understand I may update my preferences at any time, or opt-out of communications from GBTA, as referenced in the Privacy Policy.